单项选择题

51~65 Importance of the Public Image
Public image refers to how a company is viewed by its customers。suppliers,and stockholders(股东),by the financial community,by the communities in which it operates,and by the federal and local governments.Public image is controllable to a________ (1)extent,just as the product,price,place.and promotional efforts are.
A firms public image________ (2)a vital role in the attractiveness of the firm and its products to employees,customers,________ (3)to such outsiders as stockholders,suppliers,creditors(债权人),government officials。as well as________ (4)special groups.With some things it is impossible to satisfy all the diverse publics:for example,a new highly automated plant may meet the________ (5)of creditors and stockholders,but it will undoubtedly find resistance from employees who see their________ (6)threatened.On the other hand,high-quality products and service standards should bring almost complete approval,________ (7)low quality products and false claims would be widely looked down upon.
A firm's public image,________ (8)it is good,should be treasured and protected It is a________ (9)asset that usually is built up over a long and satisfying relationship of a film with its publics.If a form. has________ (10)a quality image, this is not easily countered or imitated by competitors.________ (11) an image may enable a firm to charge higher prices,to Woo(追求)the best distributors and dealers,to attract the best employees,to________ (12)the most favorable creditor relationships and lowest borrowing costs.It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry________ (13)such a good reputation and public image.
A number of factors affect the public image of a corporation.________ (l 4)include physical facilities,contacts of outsiders with company employees,product quality and dependability, prices________ (15)competitors,customer service,the kind of advertising and the media and programs used,and the use of public relations and publicity.
第 51 题 请选择(1)处的最佳答案
A.consistent
B.considerable
C.considerate
D.free

A.Public
B.and
C.With
D.On
E.If
F.________
G.It
H.________
I.consistent
J.considerable
K.considerate
L.free
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单项选择题 Questions 36 to 40 are based on the following passage. The more women and minorities make their way into the ranks of management, the more they seem to want to talk about things formerly judged to be best left unsaid. The newcomers also tend to see office matters with a fresh eye, in the process sometimes coming up with critical analyses of the forces that shape everyone’s experience in the organization. Consider the novel views of Harvey Coleman of Atlanta on the subject of getting ahead. Coleman is black. He spent 11 years with IBM, half of them working in management development, and now serves as a consultant to the likes of AT&T, Coca Cola, Prudential, and Merch. Coleman says that based on what he’s seen at big companies, he weighs the different elements that make for long term career success as follows: performance counts a mere 10%, image, 30%; and exposure, a full 60%. Coleman concludes that excellent job performance is so common these days that while doing your work well may win you pay increases, it won’t secure you the big promotion. He finds that advancement more often depends on how many people know you and your work, and how high up they are. Ridiculous beliefs? Not to many people, especially many women and members of minority races who, like Coleman, feel that the scales (障眼物) have dropped from their eyes. “Women and blacks in organizations work under false beliefs,” says Kaleel Jamison, a New York based management consultant who helps corporations deal with these issues. “They think that if you work hard, you’ll get ahead—that someone in authority will reach down and give you a promotion.” She adds, “Most women and blacks are so frightened that people will think they’ve gotten ahead because of their sex or color that they play down (使不突出) their visibility.” Her advice to those folks: learn the ways that white males have traditionally used to find their way into the spotlight.第36题:According to the passage, “things formerly judged to be best left unsaid” (Line 2, Para. 1) probably refers to “________”.A) criticisms that shape everyone’s experienceB) the opinions which contradict the established beliefsC) the tendencies that help the newcomers to see office matters with a fresh eyeD) the ideas which usually come up with usually come up with new ways of management in the organization