未知题型 Aspirin -- a New Miracle Drug1. Using aspirin, an over-the-counter pill on sale in every supermarket without a prescription, to treat serious circulatory disease may seem almost like quackery. But today doctors recognize this drug as a potent compound as important as antibiotics, digitalis and other miracle drugs.2. In its natural form. as willow bark and leaves, this remarkable remedy dates back to Hippocrates2. In 1829 the chemical in the willow tree that can relieve pain and reduce fever was discovered to be salicin. By 1899 the Bayer Company in Germany had marketed a variant, acetylsalicylic acid, under the name of aspirin.3. Since then, aspirin and compounds containing aspirin have been taken by tens of millions of arthritis patients. As a pain killer aspirin is, according to one study, more effective than all other analgesics and narcotics available for oral use. It also acts on4the body's thermostat, turning down fever.4. But some of its powers remained unsuspected until recently. In 1950 the late Dr. Craven wrote to a small western medical journal about 400 overweight, sedentary male patients to whom he had given one or two aspirin tablets a day. None had had a heart attack. He enlarged his group to 8,000 and in 1956 reported: 'Not a single case of detectable coronary or cerebral thrombosis 'and 'no major stroke' had occurred in patients who had taken one or two tablets daily for from one to ten years. But his observations were largely ignored.5. Then Dr. Vane proved that aspirin turned off the body's prostaglandins hormonelike chemicals that can be secreted by every cell. Some potent prostaglandins are harmful compounds that create fever, pain and arthritis. One of them stimulates platelets in the blood to begin forming clots inside arteries. Aspirin blocks this dangerous effect.6. Vane's finding caused some researchers to recall Craven's 1956 observations, which now had a possible scientific explanation. Numerous studies were begun to find out whether aspirin could indeed inhibit heart attacks and stroke.7. In 1972, ten US medical institutions began two 'double-blind' trials of 303 patients who suffered from transient ischemic attacks (TIAs). Four aspirin tablets a day were given to 153 patients, while placebo tablets were given to 150. Neither patients nor doctors knew which was which. After six months, the patients on aspirin had experienced much fewer TIAs, and fewer strokes and deaths from strokes than the 'controls'. The results were so conclusive that aspirin has been used for this purpose widely.Confirmation of the New EffectB. Pain-relieving and Fever-reducing Effects of AspirinC. The Ignored Significant ObservationsD. The Origin of AspirinE AnExplanation of Craven's ObservationsF Further Findings of Dr. VaneParagraph 2 ______
未知题型 SECTION A CHINESE TO ENGLISHDirections: Translate the following text into English.晒过的被子有一种芳香的干爽味,是那些把衣服拿到洗衣店然后取回来安心穿在身上的人嗅不出来的。酒店最令我不安的是那些没晒过的被子和床单,每一次都让我皮肤过敏,甚至不能入睡。而我却又最怕阳光,在太阳光底下晒10分钟,脸上的雀斑立刻如山洪暴发。每天出门前都涂上防晒霜,才能安心见温柔的太阳。要真是艳阳天的话,我会抖擞全身勇气躲在伞底下,然后以最快速度躲入室内。每一件细碎琐事都充塞着这般爱恨和矛盾。我爱阳光来晒被,自身又要躲开它。
未知题型 ?Read this text taken from an article about Marketing Communications.?Choose the best sentence to fill each of the gaps.?For each gap 9—14, mark one letter (A—H) on your Answer Sheet.?Do not use any letter more than once.Many management writers have discussed the idea of satisfying customers’ needs and wants. H Despite the vast amount of information available on customers, finding out exactly what they require is a challenge that certain companies, such as Sainsbury's and Marks and Spencer, have found extraordinarily difficult to meet. (9) . In a report written by the research company Business Intelligence,50% of companies felt that their marketing communications were ineffective and 85 % said that any attempt to gain customer loyalty failed.The two extremes of marketing can be summarized by looking at the difference between the East and the West. (10) . Biros, socks, Light bulbs—if it can be made and distributed then there is a market. In the prosperous West, it is the other extreme. Such is the attraction of profit that the marketing specialists are competing with some incredibly sophisticated advertising for some rather simple products! (11) . The Internet is also adding another dimension to the marketing process as is the growing resistance to subtle, clever advertising, which seems to have lost its edge in the marketplace.Out of this turmoil there has evolved another definition of marketing known as customer relationship marketing(CRM). Customers are much less loyal than they used to be and can afford to chop and change. (12) .Microsoft did this by reorganizing the business around the customer, splitting itself into four new divisions which focus on the customer. (13) . The call centers are likely to form. the basis of the future of marketing, although there is little evidence that they will work. (14) .